Food & drinkProductUnofficial sample
Tinned fish video ad example: the Fishwife Advent Calendar, 30 seconds
A tinned fish brand's 30-second gift ad for the 12 Days of Fishwife Advent Calendar: twelve surprise gifts, a tin behind one door and chocolate sardines behind the next, $150 with free shipping. American English voice-over, made by ReelMade from eatfishwife.com. Unofficial sample, made from eatfishwife.com. Not affiliated.
- Length
- 30 seconds, 9:16
- Voice
- American English voice
- Words on screen
- English
- Kind
- Product
- Published
The script
Every line of the voice-over, as the film says it. The time is when each line starts.
- 0:00Looking for a gift people remember?
- 0:03Most gifts you give get opened once, then forgotten.
- 0:06The 12 Days of Fishwife Advent Calendar hides 12 surprise gifts.
- 0:11Open one door, a tin.
- 0:13Open the next, chocolate sardines.
- 0:16Rated 5 out of 5 stars, with fish from certified fisheries.
- 0:21At $150, shipping's free.
- 0:24Tap Shop now and grab the Advent Calendar.
What we took from the site
The calendar, its twelve surprise gifts, the $150 price, the five-star rating and the certified fisheries all come from the store. Free shipping over $75 is the site's own offer, shown on the price tag.
Source: eatfishwife.com
The questions we asked
ReelMade wrote these after reading eatfishwife.com on October 27, 2026. Each option says whether it was found on the site or is our own idea. Our pick is what ReelMade suggested.
This film was made in the ReelMade studio for the Advent Calendar. When ReelMade read the site, the calendar showed as sold out, so the reading skipped it and suggested the Starter Pack. These are that reading's questions and its own picks, not the answers behind this film.
Question 1 of 6
What should your video be about?
Your whole video centers on this, from the first line to the last.
- All of FishwifeFound on the site: Tins, gifts, merch and sourcing, tied together by one story.
- The Starter Pack with Gift Tin, $88Found on the site: Your top sellers in a gift-ready tin. It's your header's own 'Try the Starter Pack'.Our pick
- Smoked Salmon with Fly By Jing Chili CrispFound on the site: Your bestselling collab, $40 for a 3-pack, with a striking flavor to show.
- Sardines, backed by the Sardine GuaranteeFound on the site: $32 for a 3-pack. First sardine order refunded if they don't enjoy them.
Question 2 of 6
Who should the first line speak to?
Your video opens with this line.
- New to tinned fish? Start here.Found on the site: For first-timers unsure where to begin. Your Starter Pack is built for them.Our pick
- Looking for a gift people will remember?Found on the site: For gift givers. The gift-ready tin becomes the star.
- Need a meal in minutes?Found on the site: For busy people. Shows tins as ready-to-eat, no cooking.
- Hosting soon?Found on the site: For party hosts. Shows the tins on a snack board.
Question 3 of 6
What should make viewers believe it? Pick up to 2.
This proof appears on screen right after the opening.
- Join 1 Million+ Happy FishwivesFound on the site: From your subscribe page.Our pick
- Rated 4.9 stars by customersFound on the site: The Starter Pack's rating on your site.Our pick
- From MSC and ASC certified fisheriesFound on the site: Your sourcing standard, plus six canneries in four countries.
- Also at Whole Foods, Target and CostcoFound on the site: From your store list. Shows you're a brand people already trust.
Question 4 of 6
Is there a reason to order now?
This offer is said and shown before the ending.
- Free shipping on orders $75+Found on the site: The $88 Starter Pack qualifies on its own.Our pick
- Subscribe for 10% off forever, plus free giftsFound on the site: Your subscription perk. Cancel anytime.
- Give a friend 20% offFound on the site: Your refer-a-friend offer.
- No offer, just the productOur idea: The video ends on the product and how to order.
Question 5 of 6
How should we show the tins being enjoyed?
This is the main scene viewers watch in your video.
- Opened and piled on toast at homeOur idea: Shows they're fully cooked and ready from the tin.Our pick
- Spread across a snack board with friendsOur idea: A party scene with the gift tin open on the table.
- Someone unwrapping the gift tinOur idea: A gifting moment, then the first taste.
Question 6 of 6
What should viewers do at the end?
Your video ends with this button and words.
- Try the Starter PackFound on the site: Your header button, linking to eatfishwife.com.Our pick
- Shop FishFound on the site: Your homepage button, for browsing everything.
- Find a store near youFound on the site: Your store locator, for shoppers who buy in person.
Questions we didn't ask, and why
- Advent Calendar as the subjectIt's shown sold out, so we won't send viewers to it.
- Health benefitsWe'll stay with your site's wording and won't make stronger claims.
- Wholesale and event buyersThey need a separate ad. This one speaks to home shoppers.
About this ad
ReelMade read eatfishwife.com, wrote questions for the business and made this 30-second 9:16 film from the site's own photos, products and words: american english voice, words on screen in English, no stock footage and no AI presenter.
Yes. Paste your website at reelmade.app/make. Reading your site and answering the questions are free, and the film takes about 10 minutes. One video costs $9.99, or from $3.96 a video on a monthly plan.
Yes. It is a vertical 9:16 film (720 by 1280 pixels), the full-screen shape of Instagram Reels and Stories, TikTok, YouTube Shorts and Facebook Reels. The key words are on screen, so it still works with the sound off.
No. Unofficial sample, made from eatfishwife.com. Not affiliated. ReelMade made it from the public website to show what the product does. Fishwife is not involved and does not endorse ReelMade. If you own Fishwife and want it removed, email hello@reelmade.app and we take it down.
This is an unofficial sample: ReelMade made it from eatfishwife.com to show what the product does. Fishwife is not involved and doesn't endorse us. Own Fishwife and want it removed? Email hello@reelmade.app and we take it down.
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