Food & drinkProductUnofficial sample
Coffee video ad example: Stumptown's Hair Bender, 29 seconds
A coffee roaster's 29-second product ad for one espresso blend, Hair Bender: citrus, dark chocolate and raisin, $19 a bag, Direct Trade since 2003, and free shipping over $45. American English voice-over, made from the store's own bag photo and prices. Unofficial sample, made from stumptowncoffee.com. Not affiliated.
- Length
- 29 seconds, 9:16
- Voice
- American English voice
- Words on screen
- English
- Kind
- Product
- Published
The script
Every line of the voice-over, as the film says it. The time is when each line starts.
- 0:00Citrus, dark chocolate, raisin. That's Hair Bender.
- 0:05Brewing espresso at home? Grocery coffee sits on a shelf.
- 0:09Hair Bender is Stumptown's signature espresso blend. $19 a bag.
- 0:14We pioneered Direct Trade back in 2003.
- 0:18Order direct for the freshest bag.
- 0:20Shipping's free over $45.
- 0:23Tap Shop now and grab a bag at stumptowncoffee.com.
What we took from the site
The bag, the tasting notes, the price and free shipping over $45 come from the roaster's store. The site has a single photo of this bag, so the film uses it more than once.
Source: stumptowncoffee.com
- Its own photos, products and prices
- Its own words, checked against the page
- No stock footage, no AI presenter
The questions we asked
ReelMade wrote these after reading stumptowncoffee.com on October 27, 2026. Each option says whether it was found on the site or is our own idea. Our pick is what ReelMade suggested; Chosen is the answer that made this film.
Question 1 of 6
What should this video be about?
Your whole video is built around this one choice.
- Stumptown as a wholeFound on the site: Roastery, online shop, cafes and collabs, tied together by one story.
- Coffee Club subscription, 15% off with 15OFF5Found on the site: Fresh coffee on repeat, free shipping, no contract. From $19.Our pick
- Hair Bender, our signature espresso blendFound on the site: Your flagship $19 blend: citrus, dark chocolate, raisin.Chosen
- Limited WILDWOOD x Stumptown merchFound on the site: LAIKA film collab: mug, tote, pack, patch and stickers, $3-$38.
Question 2 of 6
Which line should open your video?
Your video opens with this line, spoken and on screen.
- Want fresher coffee at home?Found on the site: Contrasts Hair Bender roasted fresh in Portland with grocery coffee that sits on a shelf.Our pick
- Citrus, dark chocolate, raisin. That's Hair Bender.Our idea: Opens on your blend's own tasting notes, straight from your product page.Chosen
- Meet Stumptown's signature espresso blend.Our idea: A bold, proud opener built on how your site describes Hair Bender.
- Tired of running out of coffee?Found on the site: Aims at people who would rather have Hair Bender arrive on a schedule.
Question 3 of 6
How should people get Hair Bender in the video?
This is what viewers see arriving and the price shown on screen.
- A bag of Hair Bender, $19Found on the site: The simplest story: one bag, one price, one great cup.Our pickChosen
- Adventure Bundle: AeroPress plus Hair Bender, $65Found on the site: Shows Hair Bender brewed on a travel-friendly AeroPress. Bigger order, gear on screen.
- Hair Bender delivered on your scheduleFound on the site: Through your Coffee Club, from $19, free shipping, no contract.
Question 4 of 6
What should make viewers trust it?
This proof appears on screen in the middle of your video. Pick up to 2.
- Pioneered Direct Trade in 2003; over 25 yearsFound on the site: From your FAQ and impact page.Our pickChosen
- At least 20 quality checks, origin to cupFound on the site: From your wholesale page.Our pick
- Roasted in Portland, shipped fresh from usFound on the site: Your site says ordering direct gets the freshest bag of Stumptown.Chosen
- B Corp CertifiedFound on the site: From your sustainability page.
Question 5 of 6
Is there a reason to order now?
This offer shows near the end and gives viewers a reason to order today.
- Free shipping on orders over $45Found on the site: Always on, no deadline needed.Our pickChosen
- 15% off your first 5 shipments, code 15OFF5Found on the site: Only fits if viewers subscribe to Hair Bender. Tell us if it's still live.
- $4 off all coffee and gear bundlesFound on the site: Fits the Adventure Bundle with AeroPress.
- No offer, just the coffeeOur idea: The video ends on Hair Bender itself, without a deal.
Question 6 of 6
What should viewers do at the end?
Your video ends on this action and this web address.
- Shop coffeeFound on the site: Your "Shop" link at stumptowncoffee.com/collections/coffee.Our pickChosen
- Start your subscriptionFound on the site: Your "Start Your Subscription" button at stumptowncoffee.com/pages/subscribe.
- Visit a cafeFound on the site: Your "Locations" page, for tasting Hair Bender in Portland, LA or New York.
Note typed with the answers: Let the real Hair Bender bag photo lead. No star ratings: the site shows none.
Questions we didn't ask, and why
- Organic claimsOnly some coffees are organic, so we won't say organic unless a labelled coffee is shown.
- Which cafe or city to featureNeither recommended video centers on one cafe. The whole-business story already spans all cities.
- Wholesale audienceBusinesses need a separate ad with a different ending. Wholesale stays available as a side.
About this ad
ReelMade read stumptowncoffee.com, wrote questions for the business and made this 29-second 9:16 film from the site's own photos, products and words: american english voice, words on screen in English, no stock footage and no AI presenter.
Yes. Paste your website at reelmade.app/make. Reading your site and answering the questions are free, and the film takes about 10 minutes. One video costs $9.99, or from $3.96 a video on a monthly plan.
Yes. It is a vertical 9:16 film (720 by 1280 pixels), the full-screen shape of Instagram Reels and Stories, TikTok, YouTube Shorts and Facebook Reels. The key words are on screen, so it still works with the sound off.
No. Unofficial sample, made from stumptowncoffee.com. Not affiliated. ReelMade made it from the public website to show what the product does. Stumptown Coffee is not involved and does not endorse ReelMade. If you own Stumptown Coffee and want it removed, email hello@reelmade.app and we take it down.
This is an unofficial sample: ReelMade made it from stumptowncoffee.com to show what the product does. Stumptown Coffee is not involved and doesn't endorse us. Own Stumptown Coffee and want it removed? Email hello@reelmade.app and we take it down.
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