Food and restaurant ads: 12 ideas and 5 real video ads
Here are 5 real food and restaurant video ads, each made by ReelMade from the business's own website: its dishes, products, photos and prices. Below them, 12 ad ideas for restaurants, cafés, bakeries, coffee roasters and food brands, each with a hook line. One finished 9:16 video costs $9.99.
Updated
Real restaurant ad examples, made from their websites
Every film below is real ReelMade output, 29 to 35 seconds long, made from a restaurant, café, bakery, roaster or food brand's public website. The hook is the first line the voice-over says. Open any film for its full script and what we took from the site.
Restaurant · Business promo · 30 seconds
Dishoom
"Fancy a Bombay breakfast?"
A Bombay breakfast ad told on the restaurant's own food photos: a Bacon Naan Roll, bun maska and chai, then walk in or tap Book now.
Unofficial sample, made from dishoom.com. Not affiliated. British voice.
Watch the Dishoom ad and read its script
Tinned fish brand · Product · 30 seconds
Fishwife
"Looking for a gift people remember?"
A gift ad for the 12 Days of Fishwife Advent Calendar: the real box lands on the table, opens on a tin and then chocolate sardines, and ships free at $150.
Unofficial sample, made from eatfishwife.com. Not affiliated. American English voice.
Watch the Fishwife ad and read its script
Bakery · Product · 30 seconds
Levain Bakery
"Craving the famous NYC cookie?"
The famous NYC cookie, shipped: the four original flavors travel from New York to your kitchen, one of each for $32.
Unofficial sample, made from levainbakery.com. Not affiliated. American English voice.
Watch the Levain Bakery ad and read its script
Coffee roaster · Product · 29 seconds
Stumptown Coffee
"Citrus, dark chocolate, raisin. That's Hair Bender."
A product ad for one espresso blend, Hair Bender: citrus, dark chocolate and raisin, $19 a bag.
Unofficial sample, made from stumptowncoffee.com. Not affiliated. American English voice.
Watch the Stumptown Coffee ad and read its script
Café · Business promo · 35 seconds
Chocolatería San Ginés
"¿Vienes a Madrid? Esta parada es obligatoria."
In English: "Coming to Madrid? This stop is a must."
A Spanish-language promo for Madrid's chocolate and churros café: open since 1894, 24 hours a day, every day of the year.
Unofficial sample, made from chocolateriasangines.com. Not affiliated. Spanish voice.
Watch the Chocolatería San Ginés ad and read its script
12 restaurant ad ideas you can make from your website
Ideas for restaurant ads, bakery ads, coffee shop ads, pizza ads and food brands that ship. Each one needs something your website already shows, so the ad only says what's true.
How we turn a website into an adThe dish that sells
Best for: Restaurants, pizza places
Your best seller from its menu photo, its name and price on screen, then where to order it.
Hook: "This is the one everyone orders."
- Run it on
- Reels and TikTok
- Your site needs
- A menu page with dish names and prices, and a photo of that dish.
The walk-in table line
Best for: Restaurants, cafés
The dining room, the tables you keep for walk-ins, today's opening hours and the street you're on.
Hook: "No booking? Just turn up."
- Run it on
- Stories and Facebook feed, aimed at people nearby
- Your site needs
- Your walk-in policy, hours and address on the site.
The seasonal menu drop
Best for: Restaurants, cafés, bakeries
The new dishes one by one, the day they start and, if the site says it, the day they end.
Hook: "The fall menu starts Thursday."
- Run it on
- Reels and Stories
- Your site needs
- A page or post with the seasonal menu and its dates.
The weeknight deal
Best for: Pizza places, takeout
Pies coming out of the oven, the deal and its days, then the order button.
Hook: "Tuesday is two-pie night."
- Run it on
- TikTok, Reels and Facebook feed
- Your site needs
- The deal written on the site with its price and days, and an online order link.
Behind the counter at 6 a.m.
Best for: Bakeries, cafés
The kitchen before opening, the first tray out, the shelf filling up, then the time you open.
Hook: "We start at 6. The first tray is yours at 7."
- Run it on
- Reels and TikTok
- Your site needs
- Photos of the kitchen or the bake, and your opening hours.
The gift box
Best for: Bakeries, chocolatiers, food brands
The box closed, then opened item by item, the price and the last day to order for the holiday.
Hook: "The gift they open first."
- Run it on
- Reels, Stories and Facebook feed in November and December
- Your site needs
- A gift product page with what's inside, the price and the shipping cut-off.
The local favorite that ships
Best for: Bakeries, food brands
The shop, the product boxed, the box at a front door, the price and where it ships.
Hook: "Can't get to the shop? It comes to you."
- Run it on
- Reels and Facebook feed, aimed beyond your city
- Your site needs
- A store page with shipping areas and prices.
Tasting notes first
Best for: Coffee roasters, coffee shops
Three tasting notes as the opening words, then the bag, the roast and the price.
Hook: "Blueberry, cocoa, brown sugar. That's one bag."
- Run it on
- Reels and TikTok
- Your site needs
- A product page with tasting notes, a bag photo and the price.
Never run out
Best for: Coffee roasters, food brands with a subscription
An empty bag, then a fresh one at the door, the delivery schedule and the price per delivery.
Hook: "Out of coffee again?"
- Run it on
- Facebook feed and Stories, aimed at past buyers
- Your site needs
- A subscription page with how often it ships and what it costs.
Open late
Best for: Cafés, dessert shops, late-night kitchens
The place lit up after dark, the food that's served late and the hours, said plainly.
Hook: "Still hungry at midnight?"
- Run it on
- Stories and TikTok in the evening
- Your site needs
- Late opening hours on the site, and a night or interior photo.
The review line, word for word
Best for: Restaurants, bakeries, roasters
The award or press quote exactly as your site prints it, then the dish it was about.
Hook: "Our neighborhood paper picked one dish. This one."
- Run it on
- Facebook feed and Reels
- Your site needs
- An awards or press section with the exact quote and who said it.
Catering for the office
Best for: Restaurants, cafés, bakeries
The trays or boxes, how many people they feed, what's included and the inquiry button.
Hook: "Lunch for twenty, sorted."
- Run it on
- Facebook feed, aimed at local workplaces
- Your site needs
- A catering page with packages, group sizes and an inquiry form.
What ReelMade uses from a restaurant or food website
Your menu and prices
Dish names, descriptions and prices from your menu page, or products and prices straight from a Shopify or WooCommerce store.
Your own dish photos
The photos on your pages, your WordPress photo library, and short cuts of videos already on your site. You can add your own photos too.
Hours and locations
Opening hours, addresses and the neighborhoods you serve, so the ad can say when and where.
Booking, order and delivery buttons
The Book, Order and delivery links on your site, wherever they point. The film ends on the main one.
Awards, press and reviews
Quotes and ratings exactly as your site prints them, with who said them. Never reworded into something stronger.
What's new or limited
Seasonal menus, gift boxes, free shipping thresholds and deals with an end date, when your site lists them.
Your own photos, never AI-generated food. We may cut a dish or a box out of its background so it sits cleanly on screen, but we never invent a dish, a plate or a price your site doesn't show.
Where to run food ads: Reels, TikTok, Stories and Facebook
Every ReelMade film is vertical (9:16), with captions burned in so it works on mute. You choose 15, 30, 45 or 60 seconds. For Facebook ads for restaurants, the Reels and Stories placements take the film as it is.
| Placement | Shape | Length | What works |
|---|---|---|---|
| Instagram Reels ads | Shape9:16 | LengthMeta allows up to 15 minutes. 15 to 30 seconds is plenty for one dish or one offer. | What worksThe food in the first second, then the price, then the button. |
| Instagram and Facebook Stories ads | Shape9:16 | LengthInstagram Stories ads under 16 seconds play in full, so pick 15 seconds. | What worksOne offer and one action: the deal, the hours, the walk-in line. |
| TikTok In-Feed ads | Shape9:16 (recommended) | LengthUp to 10 minutes allowed. Keep it to 15 to 30 seconds. | What worksOpen on the food or a question, not the logo. |
| Facebook feed ads | ShapeMeta recommends 4:5 | Length1 second to 241 minutes allowed. 15 to 30 seconds. | What worksCatering, delivery and the gift box, aimed at people nearby. A 9:16 film isn't the recommended shape here. |
| Google Business Profile | ShapeNo ratio set by Google | LengthUp to 30 seconds, 75 MB, 720p or higher. | What worksThe room, the counter and the dish that sells, on the listing people see in Maps. |
Platform limits from Meta Ads Guide: Instagram Reels, Meta Ads Guide: Instagram Stories, Meta Ads Guide: Facebook Feed, TikTok Ads Help: In-Feed ads, Google Business Profile Help: photos and videos, checked . Platforms change their specs, so check before you upload. Need the exact pixel sizes? See the Instagram Reel size guide.
One finished video ad costs $9.99. Five cost $39, and monthly plans bring it down to $3.96 a video. Reading your site and answering the questions are free. What you spend to show the ad on Instagram, Facebook or TikTok is separate, and you set it in their ad tools.
Yes. We use the other photos on your site, like the dining room, the counter or the storefront, and you can add your own photos too. If there's only one good photo, the film uses it more than once, as our Stumptown sample does. We never generate pictures of food.
We read the order, booking and delivery buttons on your site, wherever they point, and the film ends by telling people to tap that button. A video can't hold a link itself, so you add the same link as the ad's button in Meta or TikTok, or put it in your bio.
Yes. The voice-over speaks 94 languages, and the words on screen can be in the same language or another one. Each language is its own video, so make one in English and one in Spanish and aim each at its audience. Our San Ginés sample is voiced in Spanish.
Yes, if it's 30 seconds or shorter. Google accepts Business Profile videos up to 30 seconds and 75 MB, at 720p or higher (Google Business Profile Help, checked October 28, 2026). Pick the 15 or 30 second length when you make it.
For Reels and TikTok, 15 to 30 seconds: one dish or one offer, then the button. Instagram Stories ads under 16 seconds play in full, so 15 seconds suits Stories. Our food samples run 29 to 35 seconds. You choose 15, 30, 45 or 60.
Your questions are ready in about a minute and a half, answering them takes a minute or two, and the film takes about 10 minutes. No filming, no shoot day, and we email you when it's ready.
Your ad, made from your own site.
Paste your link, answer a few questions, watch it come together. Sign in only when you're ready to make the film.