Dental ads: 10 ideas and 3 real dentist video ads
These 3 dental video ads were made by ReelMade from each practice's own website: its offers, its dentists, its office photos and its hours. After them come 10 dental ad ideas, from the new-patient visit to same-day appointments, each with a hook that keeps to the ad rules. A finished vertical ad costs $9.99, with no filming.
Updated
Real dental ad examples, made from their websites
These are real ReelMade films, 25 to 32 seconds each, made from the public websites of 3 dental practices. All of them are unofficial samples, labeled on each card. The quote under a film is the first thing its voice-over says.
Dental studio · Offer · 32 seconds
Tend
"Been six months, or six years?"
A first-visit offer for people who have put off the dentist: no judgment, an exam and cleaning, with a free screening and a brush bag.
Unofficial sample, made from hellotend.com. Not affiliated. American English voice.
Watch the Tend ad and read its script
Dental studio · Product · 29 seconds
Dentologie
"Thinking about clear aligners instead of metal braces?"
Clear aligners at a design-led dental studio: a 3D scan, four to six visits, aligners that come out to eat, and Invisalign from $104 a month with Affirm.
Unofficial sample, made from dentologie.com. Not affiliated. American English voice.
Watch the Dentologie ad and read its script
Dental group · Business promo · 25 seconds
Coast Dental
"A chipped tooth, late at night."
Same-day emergency visits at a dental group with over 100 offices, told through one parent's review of a chipped tooth at 11:30 at night, ending on one number to call.
Unofficial sample, made from coastdental.com. Not affiliated. American English voice.
Watch the Coast Dental ad and read its script
10 dental ad ideas from your own website
Ideas for dental ads, dentist Facebook ads and clinic Reels. Each one shows the visit, the people and the price, and none of the hooks asks about the viewer's teeth.
How we turn a website into an adThe new-patient visit
Best for: Practices with a new-patient exam or special
What the first visit includes as your site lists it (exam, X-rays, cleaning), its price and terms, who it's for, then the booking button.
Hook: "New here? Your first visit is one exam, X-rays and a cleaning."
- Run it on
- Facebook and Instagram, aimed a few miles around each office
- Your site needs
- A new-patient or specials page with what's included, the price and the terms.
Seen today
Best for: Practices that take same-day and emergency visits
The same-day line from your site, the hours (evenings and Saturdays if you open then), the address and the call or booking button.
Hook: "Same-day appointments, and we're open Saturday."
- Run it on
- Stories and Google Business Profile
- Your site needs
- Your hours and a same-day or emergency page.
The insurance you take
Best for: In-network practices and offices with payment plans
The plans your insurance page lists, any membership or payment plan with its price, and the line that the front desk checks coverage before the visit.
Hook: "Most PPO plans accepted. Here's the list."
- Run it on
- Facebook feed, aimed around each office
- Your site needs
- An insurance, financing or membership page.
Meet the dentist
Best for: Solo practices and studios with doctor bios
The dentist's photo, where they trained and what they focus on as the bio states it, then the office and the booking button.
Hook: "Meet the dentist you'll see at your first visit."
- Run it on
- Reels, Facebook feed and Google Business Profile
- Your site needs
- A team page with photos and bios.
Walk in with us
Best for: Studios and newly built offices
The visit in order: the storefront, the front desk, the lounge, the room and the chair, so a nervous patient knows what to expect.
Hook: "This is what a dental visit looks like here."
- Run it on
- Reels and TikTok, aimed near the office
- Your site needs
- Photos of the office inside and out.
Clear aligners, start with a consult
Best for: Practices offering Invisalign or other aligners
The aligner, what the consult includes and what it costs as your page states, how many visits it takes, then the consult button. No promised result.
Hook: "Thinking about clear aligners? Start with a consult."
- Run it on
- Reels and Instagram Stories
- Your site needs
- An aligner or orthodontics page with the consult details.
Dentures and implants, priced
Best for: Practices with denture or implant offers
The offer as your site words it, how many visits it takes, the price and its terms, then where to book. Said slowly, for an older audience.
Hook: "New dentures in two visits, priced on our page."
- Run it on
- Facebook feed and Google Business Profile
- Your site needs
- A dentures or implants page with the offer and its terms.
Your child's first visit
Best for: Family and pediatric practices
What happens at a first kids' visit as your site explains it, the kids' room if you've photographed it, and the parent's booking button.
Hook: "Your child's first dental visit, step by step."
- Run it on
- Facebook and Instagram feed
- Your site needs
- A kids' or family dentistry page.
Patients, word for word
Best for: Practices with reviews on the site
One or two patient reviews exactly as your site prints them, with names as given and the rating or count if you show one.
Hook: "What our patients wrote, word for word."
- Run it on
- Facebook feed and Google Business Profile
- Your site needs
- Reviews or a rating on the site. Only reviews the site shows are used.
Now open
Best for: New offices and new locations
The storefront, the street address, the opening date and hours, the team, then the booking button.
Hook: "Now open on your street, with Saturday hours."
- Run it on
- Stories and Facebook, aimed around the new office for its first weeks
- Your site needs
- A location page with the address, hours and opening date.
What ReelMade uses from a dental practice website
Services and treatments
The treatments your site lists, from cleanings to aligners, dentures and implants, described the way your pages describe them.
Offers and prices
New-patient specials, membership plans and treatment offers with their prices and terms, word for word.
Insurance and payment
The insurance plans you accept, financing and payment plans, as your insurance page lists them.
Dentists and the team
Photos and bios from your team pages: names, training and what each dentist focuses on.
The office
Photos of the storefront, the front desk and the rooms, and any photos you add yourself.
Locations, hours and reviews
Every office's address and hours, same-day and Saturday availability, and patient reviews with names as given.
No promised results, no before-and-after, and no line about the viewer's teeth. The film names the visit, the treatment, the people and the price as your site does. Meta's ad rules forbid copy that implies a personal health condition, and the ADA's code bars ads that set unjustified expectations about results.
Where to run dental ads: Facebook, Reels, Stories and Maps
Each film is a 9:16 vertical video with burned-in words, in 15, 30, 45 or 60 seconds. Dental Facebook ads are local: aim each one a few miles around its office, and make one film per location.
| Placement | Shape | Length | What works |
|---|---|---|---|
| Facebook feed ads | Shape4:5 is what Meta recommends | LengthMeta allows 1 second to 241 minutes. 30 seconds for a new-patient offer. | What worksNew-patient visits and insurance, aimed around the office. A 9:16 film plays, but 4:5 is the recommended shape. |
| Instagram and Facebook Reels ads | Shape9:16 | LengthUp to 15 minutes allowed by Meta. Keep an office walkthrough to 30 seconds. | What worksThe office or the dentist first, then the reason to book. |
| Instagram Stories ads | Shape9:16 | LengthStories play ads under 16 seconds in full: pick the 15-second film. | What worksOne fact, such as same-day visits or Saturday hours, and Book now. |
| Google Business Profile | ShapeGoogle sets no ratio | LengthGoogle takes videos of 30 seconds or less, under 75 MB, at 720p or higher. | What worksThe office walkthrough on the listing people check before they call. |
| TikTok In-Feed ads | Shape9:16 (recommended) | LengthAllowed up to 10 minutes. 15 to 30 seconds holds a walkthrough. | What worksA studio's look and its people, for younger patients. |
| YouTube Shorts ads | Shape9:16, which Google calls best suited | LengthUnder 60 seconds, as Google recommends for Shorts ads. | What worksAligner and new-office films for people searching nearby. |
Platform limits from Meta Ads Guide: Facebook Feed, Meta Ads Guide: Instagram Reels, Meta Ads Guide: Instagram Stories, Google Business Profile Help: photos and videos, TikTok Ads Help: In-Feed ads, Google Ads Help: YouTube Shorts ads, checked . Platforms change their specs, so check before you upload. Need the exact pixel sizes? See the Instagram Reel size guide.
What a nervous patient wants to see: the office, the front desk or the dentist, in the first second. Then one reason to book now, such as the new-patient visit or same-day appointments, and one button.
Not on Facebook or Instagram. Meta's ad rules forbid copy that asserts or implies a personal health condition, and its examples reject 'Do you have diabetes?' while allowing 'New diabetes treatment available' (Meta Transparency Center, checked November 9, 2026). ReelMade writes hooks about the visit, such as 'Same-day appointments, open Saturday.'
Not from ReelMade. The ADA's code says a dentist's ads must not be false or misleading in any material respect, and its guidance names claims that create unjustified expectations about results (ADA Code of Ethics, Section 5.F, checked November 9, 2026). Your state dental board may add its own rules. The film names the treatment and the offer, never what it will do.
No. ReelMade uses the office and team photos on your site, and any photos you add in the photo step. If your site has few photos of its own, it asks for yours before making the film.
$9.99 for one finished film, $39 for five (one per office, or one per offer), and from $3.96 a video on a monthly plan. Reading your site and answering the questions cost nothing. What you spend to show the ad on Facebook, Instagram or TikTok is separate.
Yes, and for local ads you should. Make one film per office and name its address, hours and offer in the notes. Our dental samples run 25 to 32 seconds, and each film takes about 10 minutes to make.
Your ad, made from your own site.
Paste your link, answer a few questions, watch it come together. Sign in only when you're ready to make the film.