Real estate ads: 13 ideas and 3 real video ad examples
Below are 3 real estate video ads, each made by ReelMade from an agency's own website: its listing photos, valuation offer, agents and reviews. Then 13 realtor ad ideas, from just listed to the open house, and the targeting rules Facebook sets for housing ads. One finished video costs $9.99.
Updated
Real estate ad examples, made from agency websites
Every film here is real ReelMade output, 20 to 26 seconds long, made from a brokerage's or agency's public website. They are unofficial samples, labeled on each card, and none of them names a price the site doesn't show. The quote is the voice-over's first line.
Estate agent · Offer · 26 seconds
Knight Frank
"Curious what your home is worth today?"
A free valuation offer for UK homeowners, told on the agency's own house photos: what is your home worth today?
Unofficial sample, made from knightfrank.co.uk. Not affiliated. British voice.
Watch the Knight Frank ad and read its script
Real estate brokerage · Launch · 20 seconds
Compass
"Tired of homes selling before you see them?"
A home buyer keeps losing houses to Under Contract until See It First on Compass.com shows homes before other sites, more than 89,500 of them.
Unofficial sample, made from compass.com. Not affiliated. American English voice.
Watch the Compass ad and read its script
Real estate brokerage · Business promo · 22 seconds
The Corcoran Group
"Thinking of selling?"
A seller ad for New York homeowners: the question What's my home worth? travels from a pin on the map into a Corcoran office, then to the market report Corcoran says it invented.
Unofficial sample, made from corcoran.com. Not affiliated. American English voice.
Watch the The Corcoran Group ad and read its script
13 real estate ad ideas from your website
Real estate ad ideas for listing agents, buyer's agents, leasing offices and brokerages. Each one describes the home, the place and the agent, which is what fair housing rules allow an ad to talk about.
How we turn a website into an adWhat's your home worth?
Best for: Listing agents, brokerages looking for sellers
The question, the free valuation or market analysis your site offers, who does it (a local agent), and the request button.
Hook: "Curious what your home could sell for this spring?"
- Run it on
- Facebook and Instagram, in the Housing category
- Your site needs
- A valuation or home-value page with a request form.
Just listed, room by room
Best for: Agents with listing pages
The listing photos in walk-through order, the price, beds and baths as the listing states, and the tour button.
Hook: "Just listed: three bedrooms and a yard on a quiet street."
- Run it on
- Reels, Stories and TikTok
- Your site needs
- A listing page with photos, the price and the details.
Open house this weekend
Best for: Listing agents
The front of the home, two rooms, then the date, the hours and the address, said slowly enough to remember.
Hook: "Open house Saturday, 1 to 3. Come see the kitchen."
- Run it on
- Stories and Facebook, in the Housing category, a few days before
- Your site needs
- The open house date and time on the listing or an events page.
Recently sold
Best for: Agents and teams with a sold list
Homes your site lists as sold, one beat each, then the line that yours could be next and the contact button.
Hook: "Sold this season, in the neighborhoods we work."
- Run it on
- Facebook feed and Reels
- Your site needs
- A sold or past-transactions page. Only sales your site shows are named.
A Saturday in the neighborhood
Best for: Agents with area guides
The park, the main street and the farmers market from your neighborhood page, then the homes for sale there.
Hook: "Thinking about moving across town? Here's a Saturday there."
- Run it on
- Reels and YouTube Shorts
- Your site needs
- Neighborhood or area pages with photos. The film describes places, never who should live there.
Meet your agent
Best for: Solo agents and teams
The agent's photo, years in the business and the areas covered as the bio states, then how to reach them.
Hook: "One agent from first tour to keys."
- Run it on
- Facebook feed, Reels and Google Business Profile
- Your site needs
- An agent bio page with a photo.
First home, step one
Best for: Buyer's agents
The steps of buying from your buyers page, one per beat, with the first call as the button at the end.
Hook: "Buying your first home? Here's the first step."
- Run it on
- TikTok, Reels and Shorts
- Your site needs
- A buyers page or guide that lists your process.
New price
Best for: Listing agents
The home you already showed people, the new price as the listing states it, and the tour button.
Hook: "New price on the home you saved last month."
- Run it on
- Facebook and Instagram, aimed at people who engaged with the first listing ad
- Your site needs
- The listing page with its current price.
The luxury listing film
Best for: Luxury brokerages and high-end listings
One property at a calm pace: the approach, the view, the main rooms, then the private showing button.
Hook: "The view you'd see every morning."
- Run it on
- Reels and YouTube Shorts
- Your site needs
- High-quality listing photos and a showing request page.
For rent, ready December 1
Best for: Leasing offices and property managers
The unit's photos, the rent, the move-in date and how to apply, in plain words for everyone.
Hook: "Available December 1. Tour it this week."
- Run it on
- Facebook and Instagram, in the Housing category
- Your site needs
- A rental listing with rent, availability and an application link.
Clients, word for word
Best for: Agents with reviews on the site
One or two client reviews exactly as your site prints them, with names as given and the rating if you show one.
Hook: "What our last sellers wrote, word for word."
- Run it on
- Facebook feed and Google Business Profile
- Your site needs
- Client reviews on your site.
The market update
Best for: Brokerages that publish market reports
The figures from your own report with its date (median price, days on market), one per beat, then the full report link.
Hook: "What homes did in our area last quarter."
- Run it on
- Facebook feed and LinkedIn
- Your site needs
- A market report page with dated numbers. We never add a figure it doesn't have.
New development, now selling
Best for: Developers and new-build sales teams
The renderings or photos your site carries, the floor plans offered, the amenities and the sales center hours.
Hook: "Two-bedroom homes, now selling from the plans."
- Run it on
- Reels, Stories and YouTube Shorts
- Your site needs
- A development page with images, plans and the sales contact.
What ReelMade uses from a real estate website
Listing photos and details
The photos on a listing page in the order a visitor walks through, and the price, beds, baths and size the listing states.
Valuation and contact forms
Your home-value request, Schedule a tour and Contact an agent buttons. The film ends on the one you pick.
Agent profiles
Agent photos, bios, years in the business and the areas each one covers, from your team pages.
Sold homes and reviews
The sales your site lists and client reviews word for word, with names as given. Nothing added to sound bigger.
Neighborhood pages
Parks, streets, markets and commutes from your area guides, so a film can sell a place as well as a house.
Market reports
Figures from your own published report, with the date it covers. A number without a date stays out.
Words about the home and the place, never about who should live there. The film describes rooms, prices and streets; who sees it is set in your ad tool, within the housing rules below.
Where to run real estate ads, and the Facebook housing rules
Each film is a vertical 9:16 video with burned-in words, 15, 30, 45 or 60 seconds long. On Facebook and Instagram, ads for homes for sale or rent go in Meta's Housing special ad category, which limits who you can aim them at.
| Placement | Shape | Length | What works |
|---|---|---|---|
| Facebook and Instagram, Housing category | Shape9:16 for Reels and Stories | LengthSame lengths as other Meta ads. 30 seconds fits a listing. | What worksFor ads reaching the US or Canada: ages stay 18 to 65+, no gender choice, no ZIP codes, a radius of at least 15 miles, and no lookalike audiences. |
| Instagram Reels ads | Shape9:16 | LengthMeta accepts Reels ads as long as 15 minutes. 30 seconds is enough for one home. | What worksThe best room first, then the price, then the tour button. |
| Instagram Stories ads | Shape9:16 | LengthAds under 16 seconds play without a cut, so use 15 seconds. | What worksOne open house: the date, the time and the street. |
| TikTok In-Feed ads | Shape9:16 (recommended) | LengthTikTok accepts up to 10 minutes. 15 to 30 seconds per home. | What worksFirst-home steps and neighborhood Saturdays. |
| YouTube Shorts ads | Shape9:16, best suited per Google | LengthGoogle advises Shorts ads shorter than 60 seconds. | What worksThe luxury listing film and new developments. |
| Google Business Profile | ShapeNo ratio required | LengthUp to 30 seconds and 75 MB, at 720p or higher. | What worksMeet your agent and client reviews, on the office's Maps listing. |
Platform limits from Meta for Developers: Special Ad Categories, Meta Ads Guide: Instagram Reels, Meta Ads Guide: Instagram Stories, TikTok Ads Help: In-Feed ads, Google Ads Help: YouTube Shorts ads, Google Business Profile Help: photos and videos, checked . Platforms change their specs, so check before you upload. Need the exact pixel sizes? See the Instagram Reel size guide.
Yes, in Meta's Housing special ad category. For businesses in the US, or ads reaching the US, Canada or Europe, the category fixes ages at 18 to 65+, removes gender and ZIP code targeting, needs a radius of at least 15 miles (25 km) in the US and Canada, and turns off lookalike audiences (Meta for Developers, checked October 28, 2026).
Under the US Fair Housing Act, an ad for selling or renting a home can't state a preference, limitation or discrimination based on race, color, religion, sex, handicap, familial status or national origin (42 U.S.C. 3604(c), checked October 28, 2026). So ReelMade films describe the home, the street and the agent, not the buyer.
Yes, when the listing page has photos. Paste the listing page's own link, or paste your website and pick that listing if it's offered when the first question asks what the video is about. You can also name it in the notes. The film uses its photos, price and details as written, and never adds a room or a feature the page doesn't list.
If your site shows them, the film can carry them on its last card; type them in the notes to be sure. Advertising rules for agents differ by state, so check what yours requires before you run the ad.
Each film costs $9.99. A pack of five is $39, enough for five listings, and monthly plans start at $3.96 a video for agents with a listing every week. The ad spend on Facebook, Instagram or TikTok is separate.
The same hour. Your questions are ready in about a minute and a half, answering takes a minute or two and the film takes about 10 minutes. No photographer visit beyond the listing photos you already have.
Your ad, made from your own site.
Paste your link, answer a few questions, watch it come together. Sign in only when you're ready to make the film.