Salon and beauty ads: 13 ideas and 3 real video ads
Watch 3 real beauty and salon video ads, each made by ReelMade from the business's own website: its service menu, prices, team, gallery and products. Under them are 13 ideas for hair salon ads, spa ads, nail salon ads, skincare ads and med spa ads. One finished video costs $9.99.
Updated
Real beauty and salon ad examples, made from their websites
All of these are real ReelMade films, 24 to 29 seconds long, made from the public sites of salons, wax centers and beauty brands. Each is an unofficial sample, labeled on its card. Under each film is the opening line its voice-over speaks.
Hair care brand · Launch · 29 seconds
Drybar
"Want a salon blowout at home?"
A launch ad for the new Buttercup PRO dryer: one blowout from damp to done, a yellow line tracing the airflow, then $229 with free shipping.
Unofficial sample, made from drybar.com. Not affiliated. American English voice.
Watch the Drybar ad and read its script
Waxing salon · Offer · 24 seconds
European Wax Center
"Never waxed before? Your first one's on us."
A first-wax-free ad for people who have never waxed: a new guest's card gets stamped On Us, picks Eyebrows, gains a licensed aesthetician seal and Comfort Wax, then Book now.
Unofficial sample, made from waxcenter.com. Not affiliated. American English voice.
Watch the European Wax Center ad and read its script
Beauty brand · Product · 24 seconds
Glossier
"Shopping for someone you love?"
A holiday gift ad on one Glossier You Duo box: the gift tag keeps changing names because the scent smells a little different on everyone, then it's wrapped at $90, down from $114.
Unofficial sample, made from glossier.com. Not affiliated. American English voice.
Watch the Glossier ad and read its script
13 salon and beauty ad ideas from your website
Ideas for salon ads, spa ads, nail salon ads, skincare ads and med spa ads. Each one is built on your menu, your team and your own photos, and none of them promises a result.
How we turn a website into an adThe service menu in 15 seconds
Best for: Hair salons, blow-dry bars, nail salons
Three services from your menu with their prices and times, one per beat, then Book now.
Hook: "Blowout, 45 minutes. Here's the menu."
- Run it on
- Stories and Reels, aimed at a few miles around the salon
- Your site needs
- A services page with names, prices and appointment lengths.
Your first visit
Best for: Wax centers, salons and spas with a new-client offer
The new-client offer as your site words it, what happens at the first appointment, and how to book it.
Hook: "New here? Your first visit has its own price."
- Run it on
- Facebook feed and Stories, aimed at people nearby
- Your site needs
- A first-visit offer with its terms on the site.
Book tonight, in the chair tomorrow
Best for: Salons with online booking
The booking screen on a phone, a time picked, and the salon's door the next morning.
Hook: "Booked at 10 p.m. In the chair at 10 a.m."
- Run it on
- Stories in the evening and TikTok
- Your site needs
- An online booking link (Vagaro, Boulevard, Square, Fresha or your own).
Meet the stylist
Best for: Salons where clients ask for someone by name
One stylist's photo, their specialty in the words of their bio, their work from your gallery and their booking link.
Hook: "Meet Ana. She does color, and only color."
- Run it on
- Reels and TikTok
- Your site needs
- Team pages with photos and specialties, and gallery photos of their work.
The event morning
Best for: Salons, makeup studios and blow-dry bars
Your wedding, prom or party package: what's included, how long it takes, and how far ahead to book.
Hook: "Wedding on Saturday? Book the morning now."
- Run it on
- Reels and Facebook feed, months before wedding and prom season
- Your site needs
- An events or bridal page with the packages.
The membership
Best for: Blow-dry bars, wax centers, nail and lash studios
What the monthly membership or prepaid pack includes, its price and how it compares with paying each time, if your site does that math.
Hook: "One monthly price, a blowout every week."
- Run it on
- Facebook feed and Stories, aimed at past clients
- Your site needs
- A membership or package page with prices.
Take it home
Best for: Salons and spas that sell products online
The products used in the chair, each with its price from your store, and the shop link.
Hook: "The shampoo from your appointment, at home."
- Run it on
- Reels and Facebook feed, aimed at clients
- Your site needs
- A Shopify, WooCommerce or other store page with products and prices.
This season's nail sets
Best for: Nail salons and nail artists
The season's designs from your gallery, one per beat, with the set price and the booking link.
Hook: "The fall sets are on the wall. Pick yours."
- Run it on
- TikTok and Reels
- Your site needs
- A gallery of recent sets and a price for them.
The skincare step
Best for: Skincare and beauty brands
One product: the bottle, how to use it in the brand's words, its key ingredients as the label lists them, and the price.
Hook: "The step most routines skip. This one."
- Run it on
- TikTok, Reels and Stories
- Your site needs
- A product page with ingredients, directions and the price. No claims beyond what the page says.
Start with a consultation
Best for: Med spas and aesthetic clinics
The treatment's name, what the consultation covers, who performs it as your site states, and the booking button. Nothing about outcomes.
Hook: "Questions about a treatment? Start with a consultation."
- Run it on
- Facebook and Instagram, aimed at adults 18 and up
- Your site needs
- A treatment page and a consultation booking link.
The gift card
Best for: Spas, salons and wax centers
The gift card, what it covers, the amounts your site sells and the last day to order for the holiday.
Hook: "The gift that books itself."
- Run it on
- Reels, Stories and Facebook feed in November and December
- Your site needs
- A gift card page with amounts.
The spa day
Best for: Day spas and hotel spas
The day package hour by hour (arrival, treatment, pool, tea) with the price and the booking link.
Hook: "Here's your Sunday, hour by hour."
- Run it on
- Reels and YouTube Shorts
- Your site needs
- A spa day or package page with what's included and the price.
Reviews, as clients wrote them
Best for: Any salon or spa with reviews on its site
Two short client reviews word for word, with the names as your site gives them, over photos of the room.
Hook: "Our clients said it better than we could."
- Run it on
- Facebook feed and Google Business Profile
- Your site needs
- Client reviews on the site.
What ReelMade uses from a salon, spa or beauty website
Your service menu
Service names, prices and appointment lengths from your menu page, including add-ons and packages.
Your booking link
Book now buttons wherever they point (Vagaro, Boulevard, Square, Fresha or your own). The film ends there.
Your team
Stylist, artist and therapist photos and specialties from your team pages.
Your gallery
The photos of your work and your rooms on your site, and any you add. We read your website, not your Instagram.
Your products
Products and prices from a Shopify or WooCommerce store, with directions and ingredients as the product page lists them.
Offers and gift cards
First-visit prices, memberships, packs and gift card amounts with their terms and end dates.
Your own photos of real work, never generated faces, hair or skin. No before-and-after and no promised results: for skincare and med spas, the film says what the product or treatment is, as your site does, and nothing about what it will do to anyone.
Where to run salon and beauty ads
Every film is vertical 9:16 with words on screen, made in 15, 30, 45 or 60 seconds. On Meta, ads for cosmetic procedures must be aimed at people 18 or older, so set that before a med spa ad goes live.
| Placement | Shape | Length | What works |
|---|---|---|---|
| Instagram Reels ads | Shape9:16 | LengthMeta's limit for Reels ads is 15 minutes. A stylist spotlight needs about 30 seconds. | What worksThe finished look first, then the service and its price. |
| Instagram and Facebook Stories ads | Shape9:16 | LengthUnder 16 seconds plays in full in Instagram Stories, so pick 15 seconds. | What worksA first-visit price or tomorrow's open slots. |
| TikTok In-Feed ads | Shape9:16 (recommended) | Length10 minutes is TikTok's ceiling. Nail sets and skincare steps fit in 15 seconds. | What worksThe product or the set in hand in the first second. |
| Facebook feed ads | ShapeMeta's recommended shape is 4:5 | LengthAnywhere from 1 second to 241 minutes. Gift cards and memberships in 30. | What worksGift cards and memberships aimed at past clients. 9:16 plays here but isn't the recommended shape. |
| Google Business Profile | ShapeAny ratio | LengthNo longer than 30 seconds, under 75 MB, 720p minimum. | What worksThe room and the team on the salon's Maps listing. |
Platform limits from Meta Ads Guide: Instagram Reels, Meta Ads Guide: Instagram Stories, TikTok Ads Help: In-Feed ads, Meta Ads Guide: Facebook Feed, Google Business Profile Help: photos and videos, Meta Transparency Center: Health and Wellness ads, checked . Platforms change their specs, so check before you upload. Need the exact pixel sizes? See the Instagram Reel size guide.
A single film is $9.99. Five are $39, which covers a service menu ad, a stylist spotlight and three seasonal ones, and monthly plans work out to as little as $3.96 a video. Ad spend on Instagram, Facebook or TikTok is set separately in their ad tools.
Yes, with limits. Meta says ads for cosmetic products, procedures and surgeries must be aimed at people at least 18 years old (Meta Transparency Center, checked October 28, 2026). A ReelMade med spa film names the treatment and the consultation, and makes no promise about results.
Save them and add them in the photo step: ReelMade reads your website, not your social accounts. If the site has only a few photos, it asks for yours before making the film.
We read the Book now buttons on your site wherever they point, and the film ends by telling people to tap that button. A video can't hold a link itself, so add the same booking link as the ad's button in Meta or TikTok, or in your bio.
Yes. ReelMade reads a Shopify or WooCommerce catalogue: product names, prices and photos, plus the ingredients and directions on each product page. The film says what the product is and how to use it, not what it will cure or change.
No. Before-and-after is regulated territory for beauty and aesthetics, so ReelMade leaves it out. Show the finished work instead: your gallery photos of real clients' hair, nails or brows, used with the permission you already have to show them on your site.
Yes. The voice-over speaks 94 languages, and each language is its own film. Make one in English and one in Spanish and aim each at its own audience.
Your ad, made from your own site.
Paste your link, answer a few questions, watch it come together. Sign in only when you're ready to make the film.