BeautyLaunchUnofficial sample
Hair tool video ad example: Drybar's Buttercup PRO launch, 29 seconds
A hair care brand's 29-second launch ad for the new Buttercup PRO blow-dryer: one full blowout from damp hair to done at your own mirror, a two year warranty, sold at Sephora, Ulta, Nordstrom and Macy's, and $229 with free shipping on every order. American English voice-over. Unofficial sample, made from drybar.com. Not affiliated.
- Length
- 29 seconds, 9:16
- Voice
- American English voice
- Words on screen
- English
- Kind
- Launch
- Published
The script
Every line of the voice-over, as the film says it. The time is when each line starts.
- 0:00Want a salon blowout at home?
- 0:02Salon blowouts add up, and they're hard to repeat yourself.
- 0:06Meet the new Buttercup PRO from Drybar.
- 0:09From damp hair to done, one full blowout.
- 0:12Rough dry, then smooth section by section at your own mirror.
- 0:15Two year warranty. Sold at Sephora, Ulta, Nordstrom and Macy's.
- 0:19$229, with free shipping on every order.
- 0:23Tap Shop now, and get yours at drybar.com.
What we took from the site
The dryer and model photos, the Buttercup PRO launch, the $229 price, free shipping on all orders, the 2 year warranty and the stores that sell Drybar all come from drybar.com. No star ratings, because the site shows none.
Source: drybar.com
- Its own photos, products and prices
- Its own words, checked against the page
- No stock footage, no AI presenter
The questions we asked
ReelMade wrote these after reading drybar.com on October 28, 2026. Each option says whether it was found on the site or is our own idea. Our pick is what ReelMade suggested; Chosen is the answer that made this film.
Question 1 of 6
What should your video be about?
Your whole video centers on this, from the first line to the last screen.
- Drybar as a wholeFound on the site: Products, hot tools and gifts together, tied by one blowout story.
- The new Buttercup PRO blow-dryer, $229Found on the site: Your newest launch and the star of your homepage video.Our pickChosen
- Buy one, get one free on hair productsFound on the site: Your live BOGO sale. Exclusions apply and two products must be added.
- Detox Dry Shampoo, $30Found on the site: A best seller in many scents and an easy first buy.
- Gifts and setsFound on the site: Kits, value sets and the advent calendar, many 25% off.
Question 2 of 6
Which line should open your video?
Your video opens with this line, spoken and on screen.
- Want a salon blowout at home?Found on the site: Speaks to people who love blowouts but not salon prices.Our pickChosen
- Our yellow Buttercup just went PRO.Our idea: Leads with the launch for fans who already know Buttercup.
- Shopping for a hair lover?Found on the site: Pitches the PRO as a standout gift.
Question 3 of 6
What should make viewers trust it?
This is shown on screen before the ending. Pick up to two.
- 2 Year WarrantyFound on the site: From your homepage trust bar. It reassures buyers on a $229 tool.Our pickChosen
- Sold at Sephora, Nordstrom, Ulta and Macy'sFound on the site: From your About Us page.Our pickChosen
- 60-day Return for RefundFound on the site: From your contact page. It removes the risk of trying it.
- A New York Magazine Boom BrandFound on the site: Press mention from your About Us page.
Question 4 of 6
Is there a reason to buy now?
This appears near the end. A date makes it feel real.
- Free shipping on all ordersFound on the site: Always true on your site, so it never goes out of date.Our pickChosen
- Limited time: 2X points on all purchasesFound on the site: Your current promo. Tell us the end date to show it.
- Get 10% off when you sign upFound on the site: Your sign-up offer from the site.
- No offer, just the new launchOur idea: The video simply says the PRO has arrived.
Question 5 of 6
How should we show the PRO in action?
This decides the scenes in the middle of your video.
- One full blowout, start to finishOur idea: Shows the dryer at work from wet hair to the finished style.Our pickChosen
- Side by side with the original ButtercupOur idea: Shows the PRO next to your best-selling yellow dryer.
- Close-ups of the dryer itselfOur idea: Lets the design carry the video, with no hair scenes.
Question 6 of 6
What should viewers do at the end?
Your video ends with this button and line.
- Shop now at drybar.comFound on the site: Your homepage "SHOP NOW" button.Our pickChosen
- Find it at Sephora, Nordstrom, UltaOur idea: Sends viewers to the stores where they already shop.
Questions we didn't ask, and why
- Booking at a Drybar shopdrybar.com doesn't book shop appointments, so the video doesn't end on booking.
- Customer reviews or star ratingsNone are shown on the site, so the proof uses the warranty, the retailers and the press.
- Buy one, get one freeThe offer covers select hair products, not dryers, so it stays its own subject.
- Which country to aim atUS dollar prices and US retailers point to the US.
About this ad
ReelMade read drybar.com, wrote questions for the business and made this 29-second 9:16 film from the site's own photos, products and words. Voice: American English voice; words on screen in English. No stock footage and no AI presenter.
Yes. Paste your website at reelmade.app/make. Reading your site and answering the questions are free, and the film takes about 10 minutes. One video costs $9.99, or from $3.96 a video on a monthly plan.
Yes. It is a vertical 9:16 film (720 by 1280 pixels), the full-screen shape of Instagram Reels and Stories, TikTok, YouTube Shorts and Facebook Reels. The key words are on screen, so it still works with the sound off.
No. Unofficial sample, made from drybar.com. Not affiliated. ReelMade made it from the public website to show what the product does. Drybar is not involved and does not endorse ReelMade. If you own Drybar and want it removed, email hello@reelmade.app and we take it down.
This is an unofficial sample: ReelMade made it from drybar.com to show what the product does. Drybar is not involved and doesn't endorse us. Own Drybar and want it removed? Email hello@reelmade.app and we take it down.
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